Keep Focus
Before you start be clear about your customer
Take a minute. The world of development is huge. If you don´t have a an idea about your customer stop here. You will waste your lifetime.
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The Secret of Success
You know the following things about your customer or at least about your imaginary customer if you don´t have once.
Problem
A customer has a problem which you should know.
Budget
Would the customer really pay for for a solution?
Time
How long you would have time to solve the problem?
Knowledge
Do you have stakeholders at customers side supporting the project?